SaaS & AI Product Designer 路 Top Rated Plus on Upwork

Design that turns
ideas into products

I design SaaS dashboards, AI products and mobile apps that founders can hand straight to their dev team - no rework, no back-and-forth. 6+ years, 40+ projects, clients across EU, UK and US. I also build my own software, so I think like a founder, not just a designer.

Available for new projects
A quick overview
6+
Years freelancing
40+
Projects completed
FigmaUI/UXSaaS Design Mobile AppsPrototypingAI Products Design SystemsFounder
Clients in🇳🇱 馃嚞馃嚙 🇺🇸 🇩🇪 🇨🇦 🇦🇺 🇨🇭 🇳🇴 🇮🇱 🇩🇰
Client work

Real projects, real clients

BrainBite
🇳🇱 Netherlands
SaaS 路 Full design from scratch
BrainBite - AI Learning Platform

Designed the full application and all website pages for this Dutch EdTech startup. From the user flows through to the final Figma handoff ready for developers.

FigmaSaaSUX ResearchWeb App
Stampchain
🇺🇸 USA
Web3 路 Full UI/UX design
Stampchain - Bitcoin Stamps

Full UI/UX redesign for a Bitcoin-based NFT and token explorer. Complex navigation, data-heavy screens and a clean visual system that makes the technical stuff approachable.

Web3UI DesignFigma
Incublix
🇩🇪 Germany
EdTech 路 Full UI/UX design
Incublix - Online Learning Platform

Complete UI/UX design for an online learning platform covering homepage, course pages and learner dashboards. Clean, structured and easy to navigate.

EdTechUI DesignFigma
馃嚞馃嚙 UK 路 Tech YouTube
Content Research 路 6 years 路 2.6M subscribers
HaylsWorld - Tech YouTube Channel

For almost six years I have been the content researcher behind one of YouTube's biggest tech channels. Digging into topics, validating ideas, mapping out scripts and making sure every video is backed by solid research that actually connects with a 2.6M-strong audience.

Content ResearchYouTubeTechStrategy
HaylsWorld YouTube Channel
StaffPoint
🇨🇦 Canada
SaaS 路 Complex system redesign
StaffPoint - Staffing System

A page-by-page redesign of a complex legacy staffing platform. The goal was to modernise a dense enterprise system without breaking how the team already worked.

Enterprise SaaSRedesignFigma
6 more projects
Browse all Figma work
Live product 路 publizo.io
Publizo - AI Blog Publisher

I built an automated blog publishing system that writes and publishes SEO-optimised articles to WordPress on a schedule - completely hands-off once set up. Built it because I needed it for my own blogs, now making it available to other content creators and site owners.

Currently running on two of my own WordPress sites. Designing and building this taught me how real users actually interact with AI automation - which makes me a better designer for any AI SaaS product.

Live at publizo.io
Publizo - AI Blog Publisher landing page
Personal projects

Things I build for myself

Products, blogs and channels I designed and built myself - from Figma concepts to live, functioning tools.

Skills

What I am good at and how good

UI/UX DesignExpert
Wireframing and PrototypingExpert
Design SystemsAdvanced
Thumbnail and Graphic DesignAdvanced
AI-assisted Content & SEOAdvanced
Video EditingAdvanced
FigmaExpert
CapCutAdvanced
Final Cut ProAdvanced
CanvaExpert
Claude AIAdvanced
ChatGPTAdvanced
GeminiProficient
WordPressAdvanced
ElementorAdvanced
YouTube StudioAdvanced
UpworkExpert
BehanceAdvanced
About

Designer, editor, builder

Over the past six years I have worked with startups, agencies and solo founders worldwide. From early wireframes all the way to production-ready Figma files that developers actually enjoy building from.

What makes me different: I spent years doing content research for a tech YouTube channel called HaylsWorld with 2.6M subscribers. That habit of digging into how things actually work - not just how they look - carries into every design decision I make.

I also build my own products. Publizo is an AI-powered blog publishing system I designed and shipped myself - live and running on my own WordPress sites. Designing something I actually use every day gives me a founder鈥檚 perspective that most designers simply don鈥檛 have.

Interested in working together? Let鈥檚 talk.

Figma
CapCut
Final Cut Pro
Canva
WordPress
Elementor
Lovable
Claude AI
ChatGPT
Gemini
Open for new projects right now
Credentials
Top Rated Plus on Upwork
Founder - Publizo (live AI SaaS product)
Content research - HaylsWorld (2.6M subscribers)
UI/UX Design Specialist - Semos Education
Visual Elements of UI Design - Coursera
6+ years freelancing
Video

Video editing and content

Outside client work, I run several YouTube channels end-to-end - editing, thumbnails, strategy and publishing.

All my links
Find me

Where I hang out online

Let us build something together

Have a project in mind? Book a free 30-minute call and let us see if we are a good fit.