I design SaaS dashboards, AI products and mobile apps that founders can hand straight to their dev team - no rework, no back-and-forth. 6+ years, 40+ projects, clients across EU, UK and US. I also build my own software, so I think like a founder, not just a designer.
Designed the full application and all website pages for this Dutch EdTech startup. From the user flows through to the final Figma handoff ready for developers.
Full UI/UX redesign for a Bitcoin-based NFT and token explorer. Complex navigation, data-heavy screens and a clean visual system that makes the technical stuff approachable.
Complete UI/UX design for an online learning platform covering homepage, course pages and learner dashboards. Clean, structured and easy to navigate.
For almost six years I have been the content researcher behind one of YouTube's biggest tech channels. Digging into topics, validating ideas, mapping out scripts and making sure every video is backed by solid research that actually connects with a 2.6M-strong audience.
A page-by-page redesign of a complex legacy staffing platform. The goal was to modernise a dense enterprise system without breaking how the team already worked.
I built an automated blog publishing system that writes and publishes SEO-optimised articles to WordPress on a schedule - completely hands-off once set up. Built it because I needed it for my own blogs, now making it available to other content creators and site owners.
Currently running on two of my own WordPress sites. Designing and building this taught me how real users actually interact with AI automation - which makes me a better designer for any AI SaaS product.
Products, blogs and channels I designed and built myself - from Figma concepts to live, functioning tools.
Over the past six years I have worked with startups, agencies and solo founders worldwide. From early wireframes all the way to production-ready Figma files that developers actually enjoy building from.
What makes me different: I spent years doing content research for a tech YouTube channel called HaylsWorld with 2.6M subscribers. That habit of digging into how things actually work - not just how they look - carries into every design decision I make.
I also build my own products. Publizo is an AI-powered blog publishing system I designed and shipped myself - live and running on my own WordPress sites. Designing something I actually use every day gives me a founder鈥檚 perspective that most designers simply don鈥檛 have.
Interested in working together? Let鈥檚 talk.
Outside client work, I run several YouTube channels end-to-end - editing, thumbnails, strategy and publishing.
Have a project in mind? Book a free 30-minute call and let us see if we are a good fit.